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Asma Latif
Business Ambassador



We are very proud to have Asma Latif as part of our growing team as our Business Ambassador for Pakistan.

Having achieved an MBA in HRM from Sukkur IBA University, she has since developed her career working with the trade & business community promoting domestic products with in the country as well as in the international markets.

Asma Latif has strong experience organizing business delegations in the participation of international trade shows/ exhibitions/ conferences to gain international exposure, to promote domestic products, to find new markets, and more important to build bilateral trade agreements.

Being affiliated with a trade body she has close contacts with all of the local chambers of commerce & industry, trade associations and enjoys networking with various international chambers & trade bodies.